{"id":4180,"date":"2022-02-16T11:05:23","date_gmt":"2022-02-16T10:05:23","guid":{"rendered":"https:\/\/www.publishing.one\/blog\/?p=4180"},"modified":"2026-04-08T14:27:54","modified_gmt":"2026-04-08T12:27:54","slug":"feature-dsgvo-konformes-tracking","status":"publish","type":"post","link":"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/","title":{"rendered":"Feature: DSGVO-konformes Tracking"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Nutzertracking, Cookies und DSGVO<\/strong> haben einen hohen Stellenwert f\u00fcr uns. Daher freuen wir uns Ihnen unseren neuen Statistik-Bereich mit den besten Auswertungsm\u00f6glichkeiten f\u00fcr Ihre Ausgaben vorstellen zu d\u00fcrfen. Konfigurieren Sie ab sofort direkt in der Oberfl\u00e4che der Software alle notwendigen Tracking- und Cookie-Dialoge.<img loading=\"lazy\" class=\"alignnone size-full wp-image-4212\" src=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/Statistik-Dienstleister-14.png\" alt=\"\" width=\"770\" height=\"50\" srcset=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/Statistik-Dienstleister-14.png 770w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/Statistik-Dienstleister-14-300x19.png 300w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/Statistik-Dienstleister-14-768x50.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3>Tracking-Anbieter ausw\u00e4hlen<\/h3>\n<p>Dank der neuen Statistik-Funktion in der publishing.one Software k\u00f6nnen Sie das Tracking einfach und schnell mit dem Tracking-Dienstleister Ihrer Wahl einrichten. Geben Sie hierzu Ihre Tracking-ID als Messerwert in den Einstellungen ein.<\/p>\n<p>W\u00e4hlen Sie aus, welchen Dienstleister Sie f\u00fcr die statistische Erfassung verwenden m\u00f6chten oder konfigurieren Sie die benutzerdefinierte Analyse mit einem Tracking-Anbieter Ihrer Wahl.<br \/>\nAlle verf\u00fcgbaren Tracking-Dienstleister auf einen Blick:<\/p>\n<ul>\n<li>Google Tag Manager<\/li>\n<li>Google Analytics 4<\/li>\n<li>Google Universal Analytics<\/li>\n<li>Matomo<\/li>\n<\/ul>\n<h3>Cookie-Banner hinzuf\u00fcgen<\/h3>\n<p>Der Schutz der Privatsph\u00e4re ist ein essenzieller Bestandteil im Web. Hierzu geh\u00f6ren auch Ihre HTML5-Ausgaben und Ihr Web-Kiosk. publishing.one bietet Ihnen die M\u00f6glichkeit einen Cookie-Banner zu integrieren. Entscheiden Sie selbst, welchen Cookie-Constent-Dienstleister Sie f\u00fcr Ihr Tracking aktivieren m\u00f6chten.<\/p>\n<p>W\u00e4hlen Sie aus, welchen Dienstleister Sie f\u00fcr die Einbindung des Cookie-Banners verwenden m\u00f6chten oder konfigurieren Sie einen benutzerdefinierten Cookie-Conent-Anbieter Ihrer Wahl.<br \/>\nAlle verf\u00fcgbaren Cookie-Consent-Dienstleister auf einen Blick:<\/p>\n<ul>\n<li>Free Privacy Policy<\/li>\n<li>Cookiebot<\/li>\n<li>Cookie First<\/li>\n<\/ul>\n<h3>Messdaten analysieren<\/h3>\n<p>Mit Hilfe der Erl\u00e4uterungen in unserem Handbuch k\u00f6nnen Sie die erfassten Analysedaten einfach interpretieren. Darin erkl\u00e4ren wir Ihnen beispielhaft anhand der Oberfl\u00e4che Ihres Tracking-Dienstleisters wo Sie die erfassten Daten einsehen und welche R\u00fcckschl\u00fcsse Sie ziehen k\u00f6nnen.<\/p>\n<ul>\n<li>Messen Sie die Aufrufe Ihrer Ausgabe sowie die einzelnen <strong>Seitenaufrufe<\/strong> im ePaper<\/li>\n<li>Analysieren Sie die <strong>durchschnittliche Sitzungsdauer<\/strong> bzw. Lesedauer Ihrer ePaper<\/li>\n<li>Ermitteln Sie die beliebtesten <strong>Hotspots<\/strong> in Ihrer Ausgabe<\/li>\n<li>Vergleichen Sie die Leistungswerte von neuen und wiederkehren Nutzern \/ Lesern Ihrer Ausgaben<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4217\" src=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/analysedaten-auswerten.png\" alt=\"\" width=\"1040\" height=\"658\" srcset=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/analysedaten-auswerten.png 1040w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/analysedaten-auswerten-300x190.png 300w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/analysedaten-auswerten-768x486.png 768w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/02\/analysedaten-auswerten-1024x648.png 1024w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3>Wie erhalte ich das Update?<\/h3>\n<p>Das Update auf Version 5.36.0 erhalten unsere Kunden demn\u00e4chst kostenlos \u00fcber den Kundenbereich zum Download bereitgestellt. Sobald die neue Version f\u00fcr Sie verf\u00fcgbar ist, werden Sie per E-Mail benachrichtigt.<\/p>\n<p>Sollten Sie Fragen haben oder Unterst\u00fctzung bei der Einrichtung ben\u00f6tigen, wenden Sie sich gerne an unser Support Team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nutzertracking, Cookies und DSGVO haben einen hohen Stellenwert f\u00fcr uns. Daher freuen wir uns Ihnen unseren neuen Statistik-Bereich mit den besten Auswertungsm\u00f6glichkeiten f\u00fcr Ihre Ausgaben&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/\">weiterlesen<span class=\"screen-reader-text\">Feature: DSGVO-konformes Tracking<\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":4181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>publishing.one Feature: DSGVO-konformes Tracking<\/title>\n<meta name=\"description\" content=\"DSGVO-konformes Tracking leicht gemacht. Wie du Online Bl\u00e4tterkataloge erstellen &amp; datenschutzsicher analysieren kannst. Jetzt entdecken!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"PublishingOne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/\"},\"author\":{\"name\":\"PublishingOne\",\"@id\":\"https:\/\/www.publishing.one\/blog\/#\/schema\/person\/6cfa71fffc0531bf895f1eddb4e4b339\"},\"headline\":\"Feature: DSGVO-konformes Tracking\",\"datePublished\":\"2022-02-16T10:05:23+00:00\",\"dateModified\":\"2026-04-08T12:27:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\/\/www.publishing.one\/blog\/#organization\"},\"articleSection\":[\"Features\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/\",\"url\":\"https:\/\/www.publishing.one\/blog\/feature-dsgvo-konformes-tracking\/\",\"name\":\"publishing.one Feature: DSGVO-konformes Tracking\",\"isPartOf\":{\"@id\":\"https:\/\/www.publishing.one\/blog\/#website\"},\"datePublished\":\"2022-02-16T10:05:23+00:00\",\"dateModified\":\"2026-04-08T12:27:54+00:00\",\"description\":\"DSGVO-konformes Tracking leicht gemacht. 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