{"id":2987,"date":"2020-02-04T09:00:53","date_gmt":"2020-02-04T08:00:53","guid":{"rendered":"http:\/\/www.publishing.one\/blog\/?p=2987"},"modified":"2026-04-08T15:44:56","modified_gmt":"2026-04-08T13:44:56","slug":"tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen","status":"publish","type":"post","link":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/","title":{"rendered":"Tipp 5\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen"},"content":{"rendered":"<p>Attraktive App-Ausgaben bestehen nicht nur auf Cover und Titel, sondern weisen zus\u00e4tzliche Metadaten auf der Detailseite der Ausgabe in der Magazin-App auf. Neben dem Titel selbst k\u00f6nnen Sie weitere Metadaten erg\u00e4nzen, wie z.B. einen Beschreibungstext zur Ausgabe und einen Untertitel. Ihre App-Nutzer erfahren so bereits vorab vor Download der Ausgabe aufs eigene Ger\u00e4t was sie erwartet. Erfahren Sie hier, welche Metadaten in Ihrer publishing.one Software gepflegt und in der App angezeigt werden k\u00f6nnen.<\/p>\n<p><a href=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/Bildschirmfoto-2020-02-13-um-12.30.48.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2988 size-full\" src=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/Bildschirmfoto-2020-02-13-um-12.30.48.png\" alt=\"Metadaten pflegen\" width=\"1154\" height=\"946\" srcset=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/Bildschirmfoto-2020-02-13-um-12.30.48.png 1154w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/Bildschirmfoto-2020-02-13-um-12.30.48-300x246.png 300w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/Bildschirmfoto-2020-02-13-um-12.30.48-768x630.png 768w, https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/Bildschirmfoto-2020-02-13-um-12.30.48-1024x839.png 1024w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" \/><\/a><\/p>\n<p><em>Bildquelle: pexels.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attraktive App-Ausgaben bestehen nicht nur auf Cover und Titel, sondern weisen zus\u00e4tzliche Metadaten auf der Detailseite der Ausgabe in der Magazin-App auf. Neben dem Titel&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/\">weiterlesen<span class=\"screen-reader-text\">Tipp 5\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen<\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":2991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-2987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-anleitungen","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tipp 5\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen | Der publishing.one Blog<\/title>\n<meta name=\"description\" content=\"Bl\u00e4tterkatalog erstellen leicht gemacht: Erfahre, wie du Metadaten pflegst \u2794 f\u00fcr bessere Leserzahlen &amp; Sichtbarkeit. Jetzt Tipps entdecken!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"PublishingOne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/\"},\"author\":{\"name\":\"PublishingOne\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#\\\/schema\\\/person\\\/6cfa71fffc0531bf895f1eddb4e4b339\"},\"headline\":\"Tipp 5\\\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen\",\"datePublished\":\"2020-02-04T08:00:53+00:00\",\"dateModified\":\"2026-04-08T13:44:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/\"},\"wordCount\":90,\"publisher\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg\",\"articleSection\":{\"1\":\"Anleitungen\"},\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/\",\"url\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/\",\"name\":\"Tipp 5\\\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen | Der publishing.one Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg\",\"datePublished\":\"2020-02-04T08:00:53+00:00\",\"dateModified\":\"2026-04-08T13:44:56+00:00\",\"description\":\"Bl\u00e4tterkatalog erstellen leicht gemacht: Erfahre, wie du Metadaten pflegst \u2794 f\u00fcr bessere Leserzahlen & Sichtbarkeit. Jetzt Tipps entdecken!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg\",\"contentUrl\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg\",\"width\":1920,\"height\":1277},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tipp 5\\\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/\",\"name\":\"Der publishing.one Blog\",\"description\":\"News, Trends und Nachrichten rund um Digital Publishing.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#organization\",\"name\":\"publishing.one\",\"url\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-publishing-one.png\",\"contentUrl\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-publishing-one.png\",\"width\":300,\"height\":69,\"caption\":\"publishing.one\"},\"image\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#\\\/schema\\\/person\\\/6cfa71fffc0531bf895f1eddb4e4b339\",\"name\":\"PublishingOne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e049b5524c30ca6e063171b89d17fe21016d275215e5149a2aa59fc1637366?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e049b5524c30ca6e063171b89d17fe21016d275215e5149a2aa59fc1637366?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/34e049b5524c30ca6e063171b89d17fe21016d275215e5149a2aa59fc1637366?s=96&d=mm&r=g\",\"caption\":\"PublishingOne\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tipp 5\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen | Der publishing.one Blog","description":"Bl\u00e4tterkatalog erstellen leicht gemacht: Erfahre, wie du Metadaten pflegst \u2794 f\u00fcr bessere Leserzahlen & Sichtbarkeit. Jetzt Tipps entdecken!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/","twitter_misc":{"Verfasst von":"PublishingOne","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/#article","isPartOf":{"@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/"},"author":{"name":"PublishingOne","@id":"https:\/\/www.publishing.one\/blog\/#\/schema\/person\/6cfa71fffc0531bf895f1eddb4e4b339"},"headline":"Tipp 5\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen","datePublished":"2020-02-04T08:00:53+00:00","dateModified":"2026-04-08T13:44:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/"},"wordCount":90,"publisher":{"@id":"https:\/\/www.publishing.one\/blog\/#organization"},"image":{"@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg","articleSection":{"1":"Anleitungen"},"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/","url":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/","name":"Tipp 5\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen | Der publishing.one Blog","isPartOf":{"@id":"https:\/\/www.publishing.one\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/#primaryimage"},"image":{"@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg","datePublished":"2020-02-04T08:00:53+00:00","dateModified":"2026-04-08T13:44:56+00:00","description":"Bl\u00e4tterkatalog erstellen leicht gemacht: Erfahre, wie du Metadaten pflegst \u2794 f\u00fcr bessere Leserzahlen & Sichtbarkeit. Jetzt Tipps entdecken!","breadcrumb":{"@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/#primaryimage","url":"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg","contentUrl":"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2020\/02\/close-up-photography-of-bicycle-chain-1061138-e1705506852159.jpg","width":1920,"height":1277},{"@type":"BreadcrumbList","@id":"https:\/\/www.publishing.one\/blog\/tipp-5-10-metadaten-pflegen-fuer-bessere-leserzahlen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.publishing.one\/blog\/"},{"@type":"ListItem","position":2,"name":"Tipp 5\/10: Metadaten pflegen f\u00fcr bessere Leserzahlen"}]},{"@type":"WebSite","@id":"https:\/\/www.publishing.one\/blog\/#website","url":"https:\/\/www.publishing.one\/blog\/","name":"Der publishing.one Blog","description":"News, Trends und Nachrichten rund um Digital Publishing.","publisher":{"@id":"https:\/\/www.publishing.one\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.publishing.one\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.publishing.one\/blog\/#organization","name":"publishing.one","url":"https:\/\/www.publishing.one\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.publishing.one\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/04\/logo-publishing-one.png","contentUrl":"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2022\/04\/logo-publishing-one.png","width":300,"height":69,"caption":"publishing.one"},"image":{"@id":"https:\/\/www.publishing.one\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.publishing.one\/blog\/#\/schema\/person\/6cfa71fffc0531bf895f1eddb4e4b339","name":"PublishingOne","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/34e049b5524c30ca6e063171b89d17fe21016d275215e5149a2aa59fc1637366?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34e049b5524c30ca6e063171b89d17fe21016d275215e5149a2aa59fc1637366?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34e049b5524c30ca6e063171b89d17fe21016d275215e5149a2aa59fc1637366?s=96&d=mm&r=g","caption":"PublishingOne"}}]}},"_links":{"self":[{"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/posts\/2987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/comments?post=2987"}],"version-history":[{"count":7,"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/posts\/2987\/revisions"}],"predecessor-version":[{"id":6944,"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/posts\/2987\/revisions\/6944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/media\/2991"}],"wp:attachment":[{"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/media?parent=2987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/categories?post=2987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publishing.one\/blog\/wp-json\/wp\/v2\/tags?post=2987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}