{"id":2251,"date":"2018-07-10T09:00:12","date_gmt":"2018-07-10T07:00:12","guid":{"rendered":"http:\/\/www.publishing.one\/blog\/?p=2251"},"modified":"2022-05-12T15:13:13","modified_gmt":"2022-05-12T13:13:13","slug":"happy-birthday-ios-app-store","status":"publish","type":"post","link":"https:\/\/www.publishing.one\/blog\/happy-birthday-ios-app-store\/","title":{"rendered":"Happy Birthday, iOS App Store!"},"content":{"rendered":"<p>Der iOS App Store von Apple war der erste Vertriebskanal f\u00fcr mobile Apps und wurde am 10. Juli 2008 eingef\u00fchrt. Zu seinem 10-j\u00e4hrigen Bestehen blickt das App-Analyse Unternehmen <em>App Annie<\/em> auf die 10 Highlights seit Beginn des App Stores zur\u00fcck.<\/p>\n<p><strong>#1\u00a0<\/strong> Die Ums\u00e4tze im iOS App Store haben sich zwischen 2015 und 2017 fast verdoppelt.<\/p>\n<p><strong>#2\u00a0<\/strong>\u00a0Der iOS App Store generiert fast doppelt so hohe Verbraucherausgaben wie der Google Play Store. Obwohl der Anteil der weltweiten Downloads unter iOS im Jahr 2017 bei 30% lag, wurden dennoch \u00fcber 60% der Verbraucherausgaben im iOS App Store get\u00e4tigt.<\/p>\n<p><strong>#3\u00a0<\/strong> In ausgew\u00e4hlten M\u00e4rkten, wie z.B. Frankreich und Deutschland, haben iPhone-Nutzer mehr als 100 Apps auf ihren Ger\u00e4ten installiert und nutzen davon etwa 40 Apps im Monat.<\/p>\n<p><strong>#4<\/strong>\u00a0 60 % der Verbraucherausgaben im iOS App Store sind auf\u00a0die\u00a0Region Asien-Pazifik zur\u00fcckzuf\u00fchren.<\/p>\n<p><strong>#5\u00a0<\/strong> Spiele machen 31 % der Downloads aus, aber 75 % der\u00a0Verbraucherausgaben.<\/p>\n<p><strong>#6<\/strong>\u00a0 Die Vereinigten Staaten sind der gr\u00f6\u00dfte Markt nach iOS App Store Verbraucherausgaben und Downloads insgesamt. Deutschland folgt auf Platz 7.<\/p>\n<p class=\"p2\"><strong>#7\u00a0 <\/strong>Mehr als 4,5 Millionen iOS-Apps wurden bereits im iOS App Store ver\u00f6ffentlicht.<\/p>\n<p class=\"p2\"><strong>#8\u00a0\u00a0<\/strong>Mehr Apps als je zuvor generieren Millionen Dollar im iOS App Store weltweit.<\/p>\n<p class=\"p2\"><strong>#9\u00a0\u00a0<\/strong>In-App Zahlung f\u00fcr Abonnements hat Apps zus\u00e4tzlichen Erfolg im iOS App Store beschert. Paid Content in Apps gewinnt an Bedeutung.<\/p>\n<p class=\"p2\"><strong>#10\u00a0<\/strong> Dem iOS App Store steht eine rosige Zukunft bevor: Bis 2022 werden die Verbraucherausgaben im iOS App Store voraussichtlich um 80 % gegen\u00fcber den Erl\u00f6sen im Jahr 2017 ansteigen.<\/p>\n<h2>Nutzen auch Sie das Potential des App Stores<\/h2>\n<p>Der digitale Markt w\u00e4chst stetig, das Potential f\u00fcr Verlage ist nicht zu leugnen. Vom Verkauf gedruckter B\u00fccher in Online-Shops bis hin zu E-Books und Magazin-Apps: In Verlagen spielt der digitale Umsatz eine zunehmend bedeutende Rolle. Mit der Magazin-App f\u00fcr Verlage und Unternehmen\u00a0bietet wir eine M\u00f6glichkeit diesen Trend zu nutzen.<\/p>\n<p>Mehr als nur Magazine &amp; Kataloge: Die neue Magazin-App zeichnet sich durch ein frisches Design, die Integration verschiedener\u00a0<strong>Social Media\u00a0Kan\u00e4le im News-Bereich<\/strong>\u00a0<strong>der App<\/strong>\u00a0sowie eine einzigartige User Experience aus.\u00a0Mit der neuen Magazin-App von publishing.one setzen Sie den Social Media Content Ihres Unternehmens gekonnt ein. Im News-Bereich der App k\u00f6nnen Facebook-Posts, Veranstaltungen und YouTube-Videos integriert werden.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Das k\u00f6nnte Sie auch interessieren:<\/b><\/p>\n<p><a href=\"https:\/\/www.publishing.one\/blog\/die-neue-publishing-one-app-mit-social-media-content-im-erweiterten-news-bereich\/\">Die neue Magazin-App mit Social Media Content im erweiterten News-Bereich<br \/>\n<\/a><a href=\"https:\/\/www.publishing.one\/blog\/studie-paid-content-und-die-chancen-im-app-markt\/\">Studie: Paid Content und die Chancen im App-Markt<br \/>\n<\/a><a href=\"https:\/\/www.publishing.one\/blog\/digital-publishing-fuer-verlage-und-medienhaeuser\/\">Digital Publishing f\u00fcr Verlage und Medienh\u00e4user<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Die vollst\u00e4ndige Pr\u00e4sentation von <em>App Annie<\/em> zu den Highlights der letzten 10 Jahre im iOS App Store inklusive Abbildungen finden Sie\u00a0<a href=\"https:\/\/www.publishing.one\/blog\/wp-content\/uploads\/2018\/06\/1805_10_Years_iOS_App_Store_DE.pdf\">hier<\/a>\u00a0zum Download.<\/p>\n<p><em>Bildquelle: unsplash.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der iOS App Store von Apple war der erste Vertriebskanal f\u00fcr mobile Apps und wurde am 10. Juli 2008 eingef\u00fchrt. Zu seinem 10-j\u00e4hrigen Bestehen blickt&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.publishing.one\/blog\/happy-birthday-ios-app-store\/\">weiterlesen<span class=\"screen-reader-text\">Happy Birthday, iOS App Store!<\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":2254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy Birthday, iOS App Store! | Der publishing.one Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publishing.one\/blog\/happy-birthday-ios-app-store\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"PublishingOne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/happy-birthday-ios-app-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/happy-birthday-ios-app-store\\\/\"},\"author\":{\"name\":\"PublishingOne\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#\\\/schema\\\/person\\\/6cfa71fffc0531bf895f1eddb4e4b339\"},\"headline\":\"Happy Birthday, iOS App Store!\",\"datePublished\":\"2018-07-10T07:00:12+00:00\",\"dateModified\":\"2022-05-12T13:13:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/happy-birthday-ios-app-store\\\/\"},\"wordCount\":427,\"publisher\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/happy-birthday-ios-app-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/gaelle-marcel-357627-unsplash-e1705506552799.jpg\",\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/happy-birthday-ios-app-store\\\/\",\"url\":\"https:\\\/\\\/www.publishing.one\\\/blog\\\/happy-birthday-ios-app-store\\\/\",\"name\":\"Happy Birthday, iOS App Store! 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